Episode

12/13 Mara Einstein: Black Ops Advertising: The Covert World of the Digital Sell (M)

December 13, 2016

Mara Einstein, author of Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell, explains why Native Advertising corrupts journalism. How to tell the distinction between “branded content” and journalism and how to guard open information.

Corporations paying people to become “trust agents” on social media. How new is native advertising? How the press has devalued its credibility by lending it to advertisers, such as the infamous scientology ad in The Atlantic. Why the onus can’t just be on individuals as consumers. The daunting challenge of regaining press credibility.

On the fun half – Reince defends the “chemistry” of installing Exxon at the State Department. Kanye visits Trump Tower. What flavors of Trump scams will we we get. Bernie combats right-wing folktales on MSNBC. Carly Fiorina, possible DNI, impressed by Trump’s sports paraphernalia. And your calls and IMs. (43:45)

You can give a Majority Report subscription as a gift now! Go here for https://majority.fans.fm/gifts/new

Check out today’s sponsors! Harry’s.com enter code MAJORITYREPORT. Framebridge.com Promo Code MAJORITY

Past Episodes

It's Day 2 of the Majority Report's Best Ofs of 2024! Today you'll hear Sam and Emma speak with Rashid Khalidi, professor of Modern Arab Studies at Columbia University, to discuss his 2020 book The Hundred Years' War on Palestine: A History of Settler Colonialism and Resistance, ...
It is Day 1 of the Majority Report's Best Ofs of 2024! Here Sam and Emma speak with Naomi Klein, professor of Climate Justice at the University of British Columbia, to discuss her recent book Doppelganger: A Trip into the Mirror World. Follow Naomi on ...
It's Casual Friday! Sam and Emma speak with Ryan Grim, reporter at and co-founder of Drop Site News, co-host of Counter Points, to round up the week in news before the holidays. First, Sam and Emma take a look at the spending fight on Capitol Hill after House Republicans failed to pass a ...