Episode

12/13 Mara Einstein: Black Ops Advertising: The Covert World of the Digital Sell (M)

December 13, 2016

Mara Einstein, author of Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell, explains why Native Advertising corrupts journalism. How to tell the distinction between “branded content” and journalism and how to guard open information.

Corporations paying people to become “trust agents” on social media. How new is native advertising? How the press has devalued its credibility by lending it to advertisers, such as the infamous scientology ad in The Atlantic. Why the onus can’t just be on individuals as consumers. The daunting challenge of regaining press credibility.

On the fun half – Reince defends the “chemistry” of installing Exxon at the State Department. Kanye visits Trump Tower. What flavors of Trump scams will we we get. Bernie combats right-wing folktales on MSNBC. Carly Fiorina, possible DNI, impressed by Trump’s sports paraphernalia. And your calls and IMs. (43:45)

You can give a Majority Report subscription as a gift now! Go here for https://majority.fans.fm/gifts/new

Check out today’s sponsors! Harry’s.com enter code MAJORITYREPORT. Framebridge.com Promo Code MAJORITY

Past Episodes

Sam and Emma host Olufemi O. Taiwo, professor of philosophy at Georgetown University, to discuss his recent book Elite Capture: How the Powerful Took Over Identity Politics (And Everything Else). First, Sam touches on the successful passage of “Build Back– a bit” in the House, effective ...
It's Casual Friday! Sam hosts David Dayen, executive editor at the American Prospect, to break down the week in news. Then, Sam is joined by Jordan Holmes and Dan Friesen, co-hosts of the Knowledge Fight podcast, to discuss the recent Alex Jones-Sandy Hook trial. First, Sam walks through ...
Emma hosts Dan Canon, civil rights lawyer and professor at the University of Louisville, to discuss his recent book Pleading Out: How Plea Bargaining Creates a Permanent Criminal Class. Emma begins by running through the arrest of an Iranian citizen for planning an extrajudicial assassination ...