Episode

12/13 Mara Einstein: Black Ops Advertising: The Covert World of the Digital Sell (M)

December 13, 2016

Mara Einstein, author of Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell, explains why Native Advertising corrupts journalism. How to tell the distinction between “branded content” and journalism and how to guard open information.

Corporations paying people to become “trust agents” on social media. How new is native advertising? How the press has devalued its credibility by lending it to advertisers, such as the infamous scientology ad in The Atlantic. Why the onus can’t just be on individuals as consumers. The daunting challenge of regaining press credibility.

On the fun half – Reince defends the “chemistry” of installing Exxon at the State Department. Kanye visits Trump Tower. What flavors of Trump scams will we we get. Bernie combats right-wing folktales on MSNBC. Carly Fiorina, possible DNI, impressed by Trump’s sports paraphernalia. And your calls and IMs. (43:45)

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